Product launch kit · Golden Hen Kitchen (fictional)

Honey Hot Tenders: from recipe to certified team.

Everything a multi-unit restaurant brand needs to launch a limited-time item: online training, a bilingual station laminate, a practical certification, and the LMS rollout plan that ties it together.

1 · Learn📱

Launch training module

Rise-style, mobile-first course: the station, the six-step build, hold rules, allergens, and a guest conversation.

Take the module →
2 · Reference🧾

Build sheet laminate

Glaze-station laminate with English, Español, and bilingual views. Prints at 11 × 8.5.

View the laminate →
3 · Certify✅

Practical build check

Observer checklist for operators and field coaches, with critical standards and an automatic pass rule.

Try the checklist →
4 · Roll out🗓️

Absorb rollout plan

Enrollment rules, curriculum and certificate setup, notifications, timeline, reporting, risks, and handoff.

Read the plan →

The brief

Launch an 8-week limited-time item across every location on the same day. Most stores are run by independent operators, and the line staff is high-turnover and partly Spanish-speaking. Culinary had a recipe card. Ops needed every team member able to build it to spec, safely, before day one, and needed proof they could.

Design decisions

  • One rule up front: "glaze to order" protects quality and cuts waste, so every piece of the kit reinforces it.
  • The laminate does the remembering. The module teaches why; the laminate at the station covers the specs, so nobody has to memorize pump counts.
  • Certification is observed, not quizzed. A short online check gates the practical build check, and the practical check is what certifies.
  • Field and operators go first. They're certified and calibrated before they certify their teams.

What this kit demonstrates

Translating a new product into a complete learning planModule, laminate, assessment, certification, comms timeline
Onboarding and certificationRole-based paths and an observed practical check with approval
LMS administrationAbsorb enrollment rules, task approvals, certificates, notifications, reports
Content localizationSingle-source bilingual laminate; translation and review workflow
Print and job aidsPrint-ready 11 × 8.5 laminate built from an editable template
Project managementSix-week timeline, risk log, weekly status, handoff package
MeasurementCertification, audit, waste, and feedback targets